May 2011
1 post
3 tags
Sorry AMEX, Your 'Social Currency' isn't Social.
I love my American Express Charge Card, I really do. I use my Gold Card to pay for pretty much anything I possibly can because of all the associated benefits: Reward Points, warranty extension, amazing customer service, etc. I’ve grown to love the Amex brand and consider myself a loyal and happy customer.
However, this new ad campaign around ‘Social Currency’ bothers the hell...